luxury division

The power of digital: L’Oréal is ramping up its presence in social networks

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L’Oréal eyes digital media to connect closer to consumers Speaking on a conference call regarding L’Oreal Group’s fourth quarter results, managing director of Strategic Marketing Marc Menesguen announced that based on positive results in 2011, the company will look to invest further in digital media. Beauty is one of the most discussed topics on social … Read more

No more Vertu in Nokia’s portfolio

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Nokia to sell luxury division VERTU Vertu, the luxury mobile phone division of the Finnish manufacturer Nokia, will be sold to allow the parent company to compete with Apple and other manufacturers of smartphones. The supervision of the Vertu sale was entrusted to Goldman Sachs, but the transaction is still in an early stage. Given … Read more