Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more
A Sport Sedan with World-Class Luxury and Evocative Design Shows New Identity of Lexus Priced to be the most competitive choice in segment At the 2012 Montreal International Auto Show, Lexus continues to deliver progressive luxury with the Canadian premiere of the 2013 Lexus GS. Lexus adds performance, style, content and technology for the 2013 … Read more
The Lexus Fashion Workshop with Four Original Designs Made of Recyclable Lexus CT Hybrid Parts Lexus challenged four designers to turn one of the most progressive Lexus hybrid vehicles into fashion pieces, inspiring artists and people to recycle and to see things differently. 2,000 individual parts of a completely dismantled Lexus CT hybrid (a vehicle … Read more
Lexus Ranked Best Luxury Auto Brand While Porsche Plunges: Cars Toyota Motor Corp.’s Lexus brand took back the top spot among luxury brands in 2011 Consumer Reports’ reliability ranking, beating BMW, Mercedes-Benz and Porsche, which fell the most of any vehicle line. Winning the luxury crown as well as the top spot among all brands … Read more