Julianne Moore New Ambassador For L’Oréal Paris Hollywood actress Julianne Moore (52), star of The Hours, A Single Man, and Crazy Stupid Love movies, has been named the new global brand ambassador for L’Oreal Paris. Moore will also be the face of a new anti-ageing product called Cellular Renaissance. “I’m an actual user of the … Read more
2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more
For the 14th edition of the For Women in Science program, the L’Oréal-UNESCO Awards were presented to women scientists from across the world. The annual Awards, consecrating scientific excellence and role models, distinguished 5 exceptional researchers. 15 Fellowships were granted to promising young women to help them pursue their research in prestigious institutions outside their … Read more
L’Oréal eyes digital media to connect closer to consumers Speaking on a conference call regarding L’Oreal Group’s fourth quarter results, managing director of Strategic Marketing Marc Menesguen announced that based on positive results in 2011, the company will look to invest further in digital media. Beauty is one of the most discussed topics on social … Read more
Poison Kiss: Hundreds of Lipsticks Contaminated With Lead, Reports New FDA Study Lipstick is a product used by millions of women of childbearing age who are unaware that they may be building up their blood lead levels each time they apply lipstick. A new analysis of lead in lipstick conducted by the U.S. Food and … Read more
As everyone in Europe is struggling to impose its own luxury in China and India, the biggest groups are understanding that luxury for a few roupees could be much more interesting if you can reach millions of people. L’Oreal is reviewing his strategy and wants to reach all Indian, men and woman, as men are … Read more