Forget the runways—Milan is officially trading fabric for gears. From January 19th to 21st, 2026, the seventh edition of LVMH Watch Week will descend upon the Italian fashion capital. After wandering through Dubai, Singapore, and Miami, the luxury conglomerate has chosen Milan to align with the energy of Men’s Fashion Week. This isn’t just a … Read more
It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign, … Read more
In the world of luxury timepieces, innovation is king. And Hublot, never one to settle for tradition, has just served up an ace with its latest release: the Big Bang Unico Novak Djokovic. Limited to just 100 pieces, this watch is more than just a tribute to the tennis GOAT—it’s a full-blown horological manifesto. Think … Read more
LVMH Watch Week 2025 has taken the horological world by storm, hosting its sixth edition in the bustling heart of Manhattan at Tiffany’s iconic flagship, The Landmark on 5th Avenue, and concluding in the elegant ambiance of Cheval Blanc Paris. This year’s event was particularly notable, as it expanded its roster to include nine distinguished … Read more
Honeycomb Blues: Samuel Ross and Hublot’s Luxe Lab Experiment. Beyond the Bezel: Is Hublot’s Art of Fusion Still a Masterpiece? Hublot’s latest collaboration with Dr. Samuel Ross, MBE, debuted at Miami Art Week with the Big Bang Tourbillon Carbon SR_A 3.0, an artful continuation of their partnership. But while this limited-edition marvel is undeniably striking, … Read more
In an era where time is perpetually displayed on screens of smartphones and digital devices, the traditional wristwatch stands as a testament to enduring craftsmanship and aesthetic prestige. Today’s top watchmakers blend centuries-old techniques with cutting-edge innovation to create pieces that are much more than mere timekeepers; they are symbols of status, luxury, and unparalleled … Read more