Luxury shoppers attracted by exclusivity and experiences, artists, and sustainable champions

  The holiday season is a key moment for luxury customers to buy themselves something special. Demand among luxury customers for exclusive items and one-of-a-kind experiences is just as strong when choosing gifts for others as it is when shopping for themselves, according to a new study by YNAP group. The survey shows the growing importance … Read more

Six must dos for successful luxury goods marketing

From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand