Tag: e-commerce
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Using digital to drive in-store luxury purchases: Multichannel Retail study
In an attempt to find growth, the companies are, again, turning to multichannel, believing that when channels coordinate, the whole is greater than the sum of its parts. Although e-commerce continues to register double-digital growth year-over-year, online sales have not matched the hype and vision evangelized over the last 15 years. In the same vein,…
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Victoria Beckham introduces e-commerce for the first time in the label’s history
The London-based fashion label Victoria Beckham revealed new e-commerce site (victoriabeckham.com), the first time in the brand’s history. As about 20 percent of Beckham’s current sales come from online, the redeveloped e-commerce platform was a natural move into digital environment. “That statistic alone makes it an important next step for us. When you think about…
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Hard-to-find brands and upmarket skin care in Net-a-Porter’s “Beauty: The Quintessential Edit”
Net-a-Porter is adding beauty shopping outlet “Beauty: The Quintessential Edit” After expanding its business to publishing, the online luxury fashion retailer Net-A-Porter moves into the realm of beauty. Beside access to the hottest looks of the season from international cutting-edge labels, Net-A-Porter will offer hard-to-find brands and a selection of perfumes, high-end skin care, makeup,…
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eBay joins Chinese online fashion platform to bring global style to China
eBay Style: eBay Joins with Xiu.com to bring global style to China eBay, the world’s leading online marketplace, and Xiu.com, a leading Chinese online fashion and luxury retailer, launched a localized online shopping experience, called eBay Style. The new venture aims to “bring the very best of eBay to Chinese consumers, particularly in fashion”. Through…
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Amazon fashion: can it become the next net-a-porter?
The web giant is intent on muscling in on the online fashion business. And many feel that, once the kinks are ironed out, success is inevitable
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Chopard launches luxury e-commerce
Chopard launches first E-boutique Chopard watch and jewelry house launched first e-commerce boutique Chopard luxury Swiss watch and jewelry house is selling online to consumers, a step towards luxury e-commerce that other luxury homes hesitate to make. Developed with the primary goal of increasing brand awareness, Chopard’s first e-commerce boutique was launched in the…