De Beers ambassador Lupita Nyong’o is turning the ordinary into the extraordinary

De Beers announces Lupita Nyong’o as its first Global Ambassador. The Academy Award-winning actor stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong’o will support De Beers’ Building Forever commitment, … Read more

De Beers Phenomena

  De Beers, the Jeweller of Light, unveiled its new High Jewellery Collection, “De Beers Phenomena” during Paris Couture Week. De Beers Phenomena is a contemporary take on classic high jewellery, inspired by the natural phenomena created by water. Each design echoes the power and grace of these wonders of nature. A multi-sensory room at … Read more