De Beers Group

Diamond Facts And Myths: Common Misconceptions About the Diamond Industry

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Natural Diamond Council, the authoritative resource on natural diamonds, has released its 2023 analytical report entitled, Diamond Facts: Addressing myths and misconceptions about the diamond industry. Through this report, the Natural Diamond Council (NDC) has set out to address misinformation about both natural diamonds and laboratory-grown diamonds. The Natural Diamond Council has released a report, … Read more

Diamond Insight: Younger generations more interested in ethics and sustainability as the new status in luxury

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  New Research Highlights Generational Shift In Attitudes Towards Provenance Of Luxury Goods. New research published this week in De Beers Group‘s latest Diamond Insight ‘Flash’ Report highlights that consumer attitudes towards provenance are changing as younger generations value ethics and sustainability assurances beyond simply knowing where a product originated. This new research by De … Read more

With #BlackIsBrilliant, De Beers diamond group provides a platform for Black designers

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  With #BlackIsBrilliant, De Beers diamond group provides a platform for Black designers. De Beers Group x RAD launch #BlackIsBrilliant. American actress Kiki Layne Launched ‘Black Is Brilliant’ With RAD And De Beers Group Featuring Jewelry By Afrofuturist luxury brand KHIRY At The 2021 Metropolitan Museum Of Art Costume Institute Benefit. RAD x De Beers … Read more

From Insta-stack Ring to kinetic jewels: Futurists forecasted the ten top jewelry trends

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    Ten key jewelry trends: These ten looks are sure to impress everyone. From talisman pendants and tendril rings to pops of neon and personalization, these ten looks are sure to impress everyone on any gift list. De Beers Group, asked Adorn Insight to identify ten key jewelry trends and round up a selection … Read more

US jewellers report that more couples than ever are buying diamond engagement rings. Report

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      Engagements Driving Diamond Jewellery Demand This Holiday Season. As consumers are spending less on elaborate weddings and/or honeymoons in the current environment, they had more to spend on choosing the perfect ring. Jewelers say more couples than ever are choosing diamond engagement rings – eschewing industry concerns that the difficult economy would … Read more

Diamonds fill the temporary void left by travel in the way few other luxury products can

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  The potential for diamonds to capture luxury market share previously allocated to travel. Travel spending has been the key competitor to diamond jewellery in recent years, particularly for the Millennial share of wallet. But diamonds have unique power to capture consumer spend previously allocated to travel, finds De Beers, the world’s leading diamond company … Read more