Chinese brands

Technology and Luxury Brands Grew the Fastest in Most Valuable Global Brands 2022 ranking

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 Apple Regains World’s Most Valuable Brand Status. Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of $947.1bn, Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services … Read more

Beijing’s ban on television advertising during dramas could be a blessing in disguise

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Chinese brands are shifting their resources from TV to the digital space. There has been a 200% year on year growth for online video advertising in China, according to iResearch, which is set to grow further after The State Administration of Radio, Film and Television ban for commercials during television dramas came into effect this … Read more