Tag: Burberry
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How Burberry is paving the way for the future of digital ownership in gaming
Gaming is a unique space for luxury brands to test and learn and trial digital innovations. Burberry’s latest B Series drop introduces the first luxury in-game NFT vinyl toy collectible. Sharky B, Burberry’s limited-edition Burberry Blanko, and the digital accessories collection, are available only for a limited time, exclusively in the multiplayer Blankos Block…
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Universal Passport: Burberry SS2022 looks brim with youthful experimentation
For the Burberry Spring/Summer 2022 menswear presentation, Burberry Creative Director Riccardo Tisci melds the feelings of freedom and togetherness in an exploration of the forces that connect and inspire us – those which make us feel alive. Burberry collection’s name ‘Universal Passport’ can be seen emblazoned across sleeveless mesh T-shirts and cotton shirts, affirming…
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Britain’s top brands saw significant brand value declines due to COVID-19
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Value of Britain’s 150 biggest brands has fallen by £30 billion in last year, as economic effects of COVID-19 ravage key brands and sectors. The total value of the United Kingdom’s top 150 brands has declined by over £30 billion or 8% of the total over the first year of the COVID-19 pandemic, from…
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Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm
Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern…
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#30wears: This pre-loved baby & kids luxury platform is extending the lifespan of pre-owned children’s clothing
Kidswear Collective pop-up at Selfridges. The pre-loved baby & kids luxury website opens a 3-month pop-up in Selfridges, Oxford Street. Kidswear Collective encourages us to wear our garments at least 30 times. A popular hashtag (coined by Eco Age) currently trending called #30wears, encourages us to wear our garments at least 30 times. With…
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Livestream Luxury Shopping introduced by Nordstrom
Since 2020, Nordstrom luxury department store has hosted over 50 virtual events, translating the high-end store experience into the digital world. The launch of Livestream Shopping marks the next evolution of virtual experiences and digital shopping capabilities. During each Livestream Shopping event, customers can shop products available at Nordstrom.com and participate in a live…