brand identity

The rebranded Lanvin Group is building the most influential global luxury group rooted in China

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The new brand identity accords Lanvin Group, the most influential global luxury group rooted in China, a fresh look. Lanvin Group, the global luxury fashion group, unveiled its new brand identity following the change of its name from Fosun Fashion Group. The adoption of the globally recognizable Lanvin brand as its new name represents a … Read more

From automotive manufacturer to House of Luxury: Rolls-Rolls changes identity to resonate with younger luxury consumers

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  Rolls-Royce Motor Cars announces new brand identity further modernising the marque. New visual language will resonate with younger demographic of clients. In recent years, Rolls-Royce has experienced change at a quicker rate than ever before in its storied past. The Rolls-Royce portfolio has expanded to five models. The introduction of Black Badge, the marque’s … Read more