AR tool

Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm

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  Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more

Burberry takes over Printemps Paris and launches new Augmented Reality tool through Google Search

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    The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously experimenting with digital innovation such as AR to create a more exciting experience and enhance personalised luxury commerce. Burberry has launched a new Augmented Reality (AR) shopping tool through Google Search technology. The AR tool … Read more