The Covid effect: Luxury brands took a hit with all but one brand value falling between 1-9%

    The 2020 Best Global Brands ranking also saw the ‘Covid effect’. These are the brands that have fared best in 2020 Best Global Brands ranking. These brands, says Interbrand, can help us lift our heads, make sense of chaos, and see beyond it. Amid a global pandemic with its significant impact on business … Read more

Karma Automotive announces its first-ever battery electric BEV luxury sedan

  Karma’s first ever all-electric variant to debut in 2021. Karma Automotive is introducing a new name for a family of vehicles in 2021 called the GS Series. The lineup will include updated electrification options, technological advancements and Karma’s first-ever battery electric (BEV) luxury sedan. New family of sedans to wear the Karma GS badge … Read more

Mikimoto Eau de Parfum – luxury jewelry brand’s first foray into the bespoke fragrance category

  Launched in the U.S. this week, Mikimoto Eau de Parfum is the brand’s first foray into the fragrance category and is indicative of their increased focus on beauty within the luxury marketplace. Mikimoto Launches First Fragrance In Partnership With Scent Beauty Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured … Read more

The Top Trends in The Luxury Goods Market in 2020

  2020 has been a difficult year for many industries, but the luxury goods industry was among the hardest hit by market volatility and changes in customer behavior. As a well-established industry, players in the luxury goods market are not always the quickest to adapt either. Nevertheless, there are trends forming in the luxury goods … Read more

These new monochromatic appearances will appeal to a significant segment of luxury truck buyers

    Limited Black Editions offer a custom blacked-out appearance for the ultimate statement of individuality and luxury. Black Editions are very popular this seasons. BMW, Porsche, AMG, Twisted, RAM and Specialty Vehicle Engineering are the latest automotive manufacturer to offer well-appointed Limited trim with black exterior accents. Offering a customized look directly from the … Read more

What Will Happen to the Luxury Goods Industry After the Pandemic?

    We’ve all heard stories about the Coronavirus pandemic, many of us may have even experienced this horrible virus, but you may not realize that luxury retail brands around the world are doing their part to help in the fight against it. LVMH has started producing hand sanitizer, Chanel’s factories are making face masks, … Read more