2020 Christmas Book: What luxury gifting means in a year unlike any other



It’s that magical time of year when luxury retailers unveil the world’s most imaginative & exclusive gifts.

The 94th edition of the iconic Neiman Marcus Christmas Book: 400 extraordinary holiday gifts for everyone on the
wish list.

Neiman Marcus unveiled the 2020 Christmas Book, a curated selection of over 400 extraordinary holiday gifts for everyone on the customers’ wish lists. Included in the Christmas Book are the legendary Neiman Marcus Fantasy Gifts, which define what luxury gifting means in a year unlike any other, while celebrating meaningful traditions and embracing new ones.

First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to its best customers. Over the years, the book has evolved into a legendary source for alluring and spectacular gifts while maintaining its personal and timeless touch.

The 2020 Fantasy Gifts were created with a modern sense of adventure and the importance of self-care in mind, as well as a focus on discovering cherished heirlooms and spending quality time with loved ones.

These luxury gifts are designed to excite customers around the magic of the season, while creating meaningful experiences and memories to last a lifetime. Each gift represents a unique story of creation and craft by modern artisans, reflective of a rich history steeped in exploration and imagination.

This year’s Christmas Book also recognizes the importance of being home for the holidays.

A few notable and exclusive gifts include vibrant throws by Missoni Home ($450), the luxurious La Mer Genaissance Collection ($1,235), and Versace robes and slippers for him ($750, $150), just to name a few. Jet Linx Aviation, the official travel partner of the 2020 Neiman Marcus Fantasy Gifts, will be providing private aircrafts for all gifts with travel components. With the purchase of every Fantasy Gift experience, $10,000 will be donated to The Heart of
Neiman Marcus Foundation, supporting Boys & Girls Clubs of America.

What could be better than escaping to exotic locales and cultures without ever leaving home? One world-renowned publishing family can make it a reality. JONATHAN ADLER has been breaking the mold since he debuted his ceramic collection in 1993—now you can collaborate with the virtuoso himself. After months of staring at screens and limited activity, Neiman Marcus knows customers are ready to take charge of their recharge.

The 2020 Fantasy Gifts include:



Prosper Assouline and his wife, Martine, created their renowned publishing house with the goal of being the first luxury brand to supply everything for a contemporary library, from books to furnishings. “Our digital world moves faster than ever, and nothing remains of it,” the founders say. “But books are the solid part of our past and present. They are also beauty.” Now, Assouline wants to share that beauty with customers. It all starts with a meeting to determine the aesthetic of your custom library. The publisher will then curate a collection of books, furniture, and one-of-a-kind objets d’art just for you. What could be better than escaping to exotic locales and cultures without ever leaving home?



Neiman Marcus’ Fantasy Gifts feature remarkable creators, but this time, the mind behind it all is someone very special: you! Your well-being is paramount, and no one knows what you need like you do. From fitness to relaxation, whatever your wellness journey entails, the physicians, nutritionists, life coaches, and other experts at Canyon Ranch will help you and a companion design a yearlong regimen to meet those needs and assist along the way. It all starts  with a seven-night resort stay where you and your plus-one will guide your team in tailoring your individualized programs. Three more weeklong checkups follow to affirm your new paths, in addition to monthly virtual consultations. You’ll also enjoy unlimited services during your stays.

@Heyman Collection


Famed jeweler Oscar Heyman is the classic American success story. In the early 20th century, he and his brother immigrated to New York and opened their first business. In the ensuing years, Oscar won multiple patents for his art, and his firm was declared “the jewelers’ jeweler.” In 1943, the Heymans made their first sale to Neiman Marcus—and the rest is history. This season, Neiman Marcus is offering a once-in-a-lifetime opportunity to share in that inspiring
legacy with a few little treasures guaranteed to put a twinkle in someone’s eye: one-of-a-kind rings from Neiman Marcus’ Oscar Heyman collection. Each piece in this suite features an exotic gem: a lasting reminder of those who act boldly and pursue what they love.

Potter, author, and designer Jonathan Adler; @neimanmarcus.com


Potter, author, and designer Jonathan Adler has been breaking the mold since he debuted his ceramic collection in 1993. Neiman Marcus is offering customers a chance to collaborate with the virtuoso himself. Customers will work together (safely via video chat) to develop a plan to transform the room of their choice into a one-of-a-kind game parlor. It all starts with an eye-popping custom-made piece of hand-beaded artwork, designed by Jonathan and
created by a master beader. From there, Jonathan will fill out the details with a collection of decor and games chosen to complement your personal aesthetic.

@Sheldon Mountain House


More than 70 years ago, while mapping the Alaska Range, pilot Don Sheldon discovered this remote and magical location. Wanting to share his wonderland with the world, he built the historic Sheldon Mountain House in 1966. Anew building was added by his children in 2018, using Don’s original plans, which envisioned a bold monument, a haven among the peaks, just 10 miles from Denali’s summit. And now, the family wants to share it with you. Neiman
Marcus is inviting customers and up to five guests to take escapism to new heights, bringing your party to this secluded place for five nights. Customers will enjoy a private chef, a glacier exploration led by professional Denali guides, spectacular night skies, and more. Plus, Robert Sheldon will be on hand to discuss his family’s trailblazing history.

@Perini Ranch


Tom Perini has thought big since he first fell in love with ranch life as a kid, working his family’s land. In 1973, he turned his passion for ranching culture—and cuisine—into a celebrated career as America’s quintessential cowboy gourmet. In a tribute to big thinkers like Tom, and as a nod to their own history, Neiman Marcus is offering customers not only culinary delights, but also the chance to meet the rancher/chef himself with a trip to the James Beard Award
winning Perini Ranch Steakhouse in Buffalo Gap, Texas. Through this Fantasy Gift, customers will meetthe Perini family and learn firsthand about the ranching industry’s commitment to renewable energy and sustainable, ethical ranching practices. Plus, you’ll be saddled up with a year’s supply of signature beef tenderloin.



Jesse Katz is as close to rock-star phenom as you’ll find in the wine world, being the first vintner to be included in Forbes’ 30 Under 30. Jesse’s craft is an expression of a close relationship with his father, Andy. Together they traveled the world, receiving an international wine education in the process. Jesse now distills that wisdom into some of California’s most lauded vintages. Neiman Marcus is now offering customers the chance to meet the superstar: Montage Healdsburg invites you and up to five others to a five-night wine-country escape to unwind on the 258-acre resort, complete with 15.5 acres of private vineyards and outdoor recreational experiences. In addition to staying in the coveted mountain-top Guest House suite, enjoying treatments at Spa Montage and private dinners including an evening at the Michelin 3-starred Single Thread, your party will enjoy a personal session with Jesse. Even better,  you’ll receive wine for 12 months personally curated by this wunderkind and an exclusive Coravin Wine Preservation System.

KEITH & JAMES CUSTOM-MADE HATS @neimanmarcus.com


James Keith was born in a small town where hats were an everyday essential, along with traditions of hard work, family, and love. In 2016, guided by those values, James donned his entrepreneur’s hat, and his fedoras quickly became coveted by fashionistas and celebrities alike. With this offering, the milliner and partners Alvin and Calvin Waters have topped themselves again: a signature collection of custom-made chapeaus, designed in collaboration
with luminaries including Run-DMC, as well as globally renowned street artists such as Paul Gerben, PixelPancho, Man One, RISK, and Leroy Campbell. Customers will also receive signature hatboxes and custom display cases, as well as a chance to chat virtually with the man behind it all. Each item James produces bears a red circle symbolizing unity and love.



The story begins with Hawley Bowlus, famous for his work on the legendary “Spirit of St. Louis,” who designed the first riveted aluminum travel trailer in 1934. It was hailed for its elegant engineering and quickly embraced by Hollywood royalty. While at the Wharton School, Geneva Long, Bowlus CEO (and Forbes’ 30 Under 30 member), planned the company’s return and the rebirth of the most advanced RV in the world. Her passion for Bowlus combines her love for adventure with the challenge of creating user-centered, sustainable design. Now, Geneva invites you to share her love of this American icon with an exclusive design consultation to customize the interior of your own Bowlus with an array of yacht-grade finishes. The RV also includes a state-of-the-art electrical system that allows you to remain off-grid from L.A. to NYC and back on a single charge.