Search results for: “luxury customer”
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Top 10 most valuable global luxury brands of the year
Economic weakness in key markets dims luxury sales of the top 10 most valuable global luxury brands of the year, says brand analyst company Millward Brown in its 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking released this week. Of the 13 categories tracked in the BrandZ Top 100 Most Valuable Global Brands…
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Luxury high above the clouds: take a look at Mercedes-Benz VIP aircraft cabins
Mercedes-Benz Style and Lufthansa Technik develop VIP cabin for short- and medium-haul aircraft. The traditional separation of ceiling, wall and floor in the future VIP cabin for short- and medium-haul aircraft will be replaced with dynamic architecture. The Mercedes-Benz Style x Lufthansa Technik proposal presented at EBACE 2015 in Geneva is just in the concept…
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How could we measure luxury
Our ability to review our past equals our inability to predict our future, though, can our ability to reach certain achievements in the past define what can we achieve in the future? In order to know which the most advanced countries are, we need to take a look at the Economic Complexity Index created by the MIT that…
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Being featured in a Luxury Digital Magazine. Understanding the value, paying the price
The Concept of Advertising exists on this planet from the beginning of human civilization. From the first caveman’s roar which announced his fellows cavemen about his prey, to mouth to mouth practice via storytellers, from stone tables exposed in the main market to printed flyers, to the most recent newspapers, magazines, radio, tv and the latest –…
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Get awareness for your small luxury business. But how?
Let’s face it.We are living in difficult times. Everyone asks you money from the start of your business. You have a little business, you need to grow, you don’t ride-on larger budgets, still you want to sell expensive and unique. You are dreaming to get featured in Forbes but you do not have sums with 5…
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What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?