Luxury high above the clouds: take a look at Mercedes-Benz VIP aircraft cabins

Mercedes-Benz Style and Lufthansa Technik develop VIP cabin for short- and medium-haul aircraft. The traditional separation of ceiling, wall and floor in the future VIP cabin for short- and medium-haul aircraft will be replaced with dynamic architecture. The Mercedes-Benz Style x Lufthansa Technik proposal presented at EBACE 2015 in Geneva is just in the concept … Read more

How could we measure luxury

Our ability to review our past equals our inability to predict our future, though, can our ability to reach certain achievements in the past define what can we achieve in the future? In order to know which the most advanced countries are, we need to take a look at the Economic Complexity Index created by the MIT that … Read more

Being featured in a Luxury Digital Magazine. Understanding the value, paying the price

The Concept of Advertising exists on this planet from the beginning of human civilization. From the first caveman’s roar which announced his fellows cavemen about his prey, to mouth to mouth practice via storytellers,  from stone tables exposed in the main market to printed flyers, to the most recent newspapers, magazines, radio, tv and the latest – … Read more

Get awareness for your small luxury business. But how?

Let’s face it.We are living in difficult times. Everyone asks you money from the start of your business. You have a little business, you need to grow,  you don’t ride-on larger budgets, still you want to sell expensive and unique. You are dreaming to get featured in Forbes but you do not have sums with 5 … Read more

What does the rise of digital marketing mean for luxury brands?

As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?

The rising trend of investing in luxury goods

As the world begins to drag itself out of the global economic crisis, investors are looking for opportunities to achieve a better return than they can expect from the banks or established mainstream stocks and bond markets. It seems likely base interest rates are going to remain low, at least over the medium term, and … Read more