Swiss watch brand IWC Schaffhausen launches Beijing flagship Swiss watch brand IWC Schaffhausen launched its Flagship Boutique in Beijing, China. The unveiling ceremony in the Parkview Green Mall was followed by the premiere of an IWC Portuguese Sidérale Scafusia dedicated to Beijing. “Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage … Read more
Luxury watch manufacturer Baume & Mercier announces the launch of its E-Boutique on their US website, an online and over-the-phone personal shopping service. Baume & Mercier‘s shopping experience begins online and is followed by a personal phone call to ensure the customer finds exactly what they’re looking for, whether shopping for themselves or for a … Read more
McLaren comes to Geneva Following the launch of a Zurich store in September 2011, McLaren supercar manufacturer opened its first Geneva showroom. With this second official showroom in Switzerland, McLaren has a total of 17 showrooms in Europe and 38 worldwide. As company spokesperson Dave Eden explained to AFP, the dedicated team based in Woking, … Read more
Hong Kong Derby, the thoroughbred horse race held annually since 1873, has a new title sponsor. BMW has replaced rival Mercedes-Benz in a new five-year agreement, financial details of which were not released. The race’s title sponsor cost Mercedes-Benz US$2 million, according to sportspro. The 2013 Hong Kong Derby, which is scheduled to take place … Read more
eBay Style: eBay Joins with Xiu.com to bring global style to China eBay, the world’s leading online marketplace, and Xiu.com, a leading Chinese online fashion and luxury retailer, launched a localized online shopping experience, called eBay Style. The new venture aims to “bring the very best of eBay to Chinese consumers, particularly in fashion”. Through … Read more
Hong Kong’s Pacific Place Mall is home to Burberry’s largest store in Asia Pacific, a 2.000 sqm space inspired by Burberry World Live flagship on Regent Street in London. Despite a reported slow down in China and a chain of 18 stores in the region, the British luxury label did not hesitated to open big … Read more