Which cities have the strongest brands to attract international tourism
Riyadh and Jeddah debut with promising city brand assets. Riyadh and Jeddah feature as first time entrants in Saffron’s City Brand Barometer 2022. Abu Dhabi signals the rise of Middle Eastern city brands, leaping from a 2020 One to Watch to a Top 20 Challenger in Saffron’s first tourism ‘City Brand Barometer’ post-pandemic. Dubai remains … Read more