Loro Piana announces new world record for exceptionally fine Merino wool fiber

In the world of luxury, Loro Piana stands as a beacon of excellence, continually pushing the boundaries of quality and craftsmanship. The recent 24th and 25th editions of the Loro Piana Record Bale Award, held in London, marked yet another milestone in the pursuit of perfection. The coveted Australian 2023 Loro Piana World Record Bale … Read more

To Guarantee Traceability, Loro Piana Now Issues Digital Certificates Via Blockchain

Loro Piana welcomes new era of traceability with the Aura Blockchain Consortium. Loro Piana will issue a digital certificate with the purchase of new garments from The Gift of Kings collection, guaranteeing transparency and traceability. Exquisite quality has defined Loro Piana’s DNA for six generations, anchored by a commitment to vertically-integrated manufacturing. With direct control … Read more

Loro Piana Reveals an Innovative Twist on Cosiness, All in Baby Cashmere

Loro Piana Spring Summer 2023 Collection layers comfort and elegance with the softest vest in shearling and quilted Baby Cashmere. A warm palette of caramel toned scarves in camel and silk, woven by hand on artisanal Loro Piana looms. The new Loro Piana Spring Summer Collection is a journey of craft, elegance and refinement. New … Read more

Men’s style: Loro Piana launches first collaboration with a luxury online retailer

      Italian luxury label Loro Piana, known for high-performance textile innovation and timeless Italian elegance, is launching an exclusive 10-piece capsule collection available only at MR PORTER, the award-winning global online retail destination for men’s style. The collection, which marks Loro Piana’s first collaboration with a luxury online retailer, is themed in House’s … Read more

Certainly a great gesture of optimism: Hublot, Zenith and Loro Piana announce almost simultaneous openings

      Hublot, Zenith and Loro Piana express confidence in the Japanese market new flagships in Tokyo’s Ginza district. The almost simultaneous opening of the three Hublot, Zenith and Loro Piana flagships invites the question of why such an attraction for Japan? The Land of the Rising Sun is the world’s biggest market for … Read more

Exceptionally elegant André: Loro Piana’s Secret’s of Summer

  As the Summer bought us the optimism of warmth and light Loro Piana celebrates the joys of summer. The André shirt defines Loro Piana summer: utterly simple, perfectly conceived. The secret heart of elegance. When the shirt was still a ‘chemise’, little more than an item of underwear, a tunic to be worn under … Read more