Kate Moss and Emily Ratajkowski star in Gucci’s most hypnotic campaign yet. Discover why the ‘Borsetto’ is the new icon of 2026 and how Gucci is outmaneuvering its luxury rivals. In the high-stakes world of luxury, an accessory rarely graduates from a mere object to a complete state of mind. Yet, Gucci’s latest campaign—a visual … Read more
A Milan court has ordered judicial administration for the parent companies of two prominent Italian fashion brands, Paul & Shark and Aspesi, following allegations of negligence in supplier oversight linked to labour exploitation. The ruling adds both names to a growing list of luxury and premium fashion houses caught up in a widening Italian judicial … Read more
Every decade, luxury declares itself “at a turning point,” pours another magnum of optimism, and quietly raises prices. But this time, something genuinely structural is happening. From creative-director musical chairs to bankrupt department stores and gold‑priced gold, the industry is being forced to answer a very awkward question: what exactly are we selling for all … Read more
If your current carry-on looks like it’s been through a mild skirmish and lost, TUMI has entered the chat. The brand just dropped the next generation of its Alpha Collection, and they aren’t just selling bags; they’re selling “Mission Readiness.” To prove it, they’ve tapped F1 World Champion Lando Norris and actor Wei Daxun to … Read more
If you thought Balenciaga was already living in the future with its pixelated hoodies and metaverse runways, buckle up. The house that redefined the “ugly-chic” sneaker has just hired a new fleet of employees who don’t drink oat lattes, never sleep, and are statistically better at math than the entire accounting department combined. Balenciaga has … Read more
In the world of high luxury, the word “exclusive” has long been synonymous with the height of one’s walls. But as we move through 2026, a profound transformation is underway. The “gold standard” of a brand is no longer measured solely by the rarity of its leather or the precision of its movements, but by … Read more