How to promote your luxury product on TV

When considering which medium of advertising you should use to promote a product, there are often many choices on offer. Between radio, television, print, and online, plus the various options in between, the array is seemingly endless. However, with all products in the luxury category, television is almost always the best option. With its high … Read more

Etre Blank: French women on the new normcore

As body adornment becomes increasingly middle-class, French women are rebelling, creating their own normcore look

Sex sells: why Modigliani’s 98-year-old hymn to lust is worth $170m

Painted through an absinthe haze as the first world war raged, Amedeo Modigliani’s Nu couché mixes modernist thrills with age-old hedonism. No wonder it still seduces

Hyundai’s new Genesis brand to deliver ‘human-centered’ luxury

Hyundai Motor has announced an all-new global luxury brand – Genesis – that will deliver ‘human-centered’ luxury through a range of new models. The name ‘Genesis‘, which also means new beginnings, hints at the new values and standards that the brand will bring to the global luxury car market. Initially on sale in the Korean, … Read more

Cadillac attempts a new approach to prestige luxury

General Motors’ luxury brand Cadillac extends the top of its range with the 2016 Cadillac Touring 6 sedan slated for March launch. “The CT6 is an entirely new approach to prestige luxury, adding driving dynamics and technology while reducing the bulk of traditional large sedans,” said Johan de Nysschen, president of Cadillac. “With the CT6, … Read more

Cristiano Ronaldo film captures giant ego and strange, lonely world of being CR7

Ronaldo’s rivalry with Messi and extraordinary self-regard are to the fore in this vanity project but the suffering his success has brought his mother and the forward’s sheer competitive drive also catch the eye