How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
ECKART 2016 award winners: Andreas Caminada, Dominique Crenn, Sebastian Copeland and the Munich Viktualienmarkt. “Chef of the century” Eckart Witzigmann and his jury announce honorees. The jury appointed by “Chef Of The Century” Eckart Witzigmann has made its selection: This year’s international Eckart Witzigmann Awards (ECKART) will go to Andreas Caminada (Switzerland), Dominique Crenn (USA), Sebastian Copeland (USA) … Read more
With Gear S3, Samsung continues to build on his wearables heritage. Samsung expands its smartwatch portfolio with Gear S3, an intelligent device inspired by traditional timepieces and the art of watchmaking. The Gear S3 combines timeless design with the latest in mobile technology, including IP68 water resistance, mobile payments, LTE connectivity, and built-in speaker and … Read more
Lancôme is expanding its Innovative Custom Made Makeup Offering. Le Teint Particulier is Lancôme‘s most highly sophisticated and unique service in cosmetics, changing the way the world experiences foundation by offering the epitome of luxury and personal service: made- to-measure makeup. This month, Lancôme’s groundbreaking bespoke makeup experience is launching at nine new major markets … Read more
Vanquish Zagato Volante is the latest creation from a collaboration that reaches back over nearly six decades, beginning with the beautifully muscular DB4 GT Zagato race car of 1960 and includes the DB7 Vantage Zagato of 2002, 2011’s V12 Vantage Zagato and the most recent Vanquish Zagato Coupe announced earlier this year. Just like the Vanquish Zagato Coupe, … Read more
Samsung Electronics America to Acquire Dacor as Part of Home Appliance Portfolio Expansion into Luxury Market. Samsung Electronics America will acquire Dacor, a leading American brand in the luxury home appliance category. The acquisition marks Samsung’s continued investment in the home appliance market and an expansion of its portfolio to include ultra-premium home appliances under the … Read more