Phygital experiences: Swiss watchmakers believe in-store shopping will prevail over online. Survey

  2020 is one of the most disruptive years in the history of the Swiss watch industry. Over two-thirds (67%) of watch industry executives surveyed in the Deloitte Swiss Watch Industry Study 2020 predict a gloomy outlook for the Swiss economy in general, with 85% forecasting a grim outlook for the industry specifically which shows … Read more

Apple’s iPhone 12 Mini could mark end of giant smartphone era

Analysts expect rivals to follow as Apple addresses gender-bias cricitisms with smaller handset

Green Carpet Fashion Awards 2020 innovate with the first digital green carpet in the world

    One of the most powerful storytelling moments of an event, the red carpet, has been completely reinvented for Green Carpet Fashion Awards 2020 with the launch of the first digital green carpet in the world. The fourth edition of the Green Carpet Fashion Awards 2020 this year was held in digital format, transforming … Read more

Unlike anything else in digital commerce, immersive experiences provide accessibility and tangibility. Report

    The time to reimagine digital commerce is now: Consumers are ready for a revamped online shopping experience. Report. The recent impact of COVID-19 has drastically shifted consumer behavior, with shoppers now embracing new immersive technologies related to online shopping. Consumers want to shop online without sacrificing purchasing confidence. The new wave of digital … Read more

The Top Trends in The Luxury Goods Market in 2020

  2020 has been a difficult year for many industries, but the luxury goods industry was among the hardest hit by market volatility and changes in customer behavior. As a well-established industry, players in the luxury goods market are not always the quickest to adapt either. Nevertheless, there are trends forming in the luxury goods … Read more

Electric Future: Cadillac debuts Lyriq transformative EV

    With range being one of the biggest factors when it comes to selecting an EV, Cadillac has designed a fully electric luxury crossover to offer beyond 300 miles of range on a full charge. Cadillac LYRIQ pairs next-generation battery technology with a bold design statement. Led by LYRIQ, Cadillac wants to redefine American … Read more