Real women and men in Lanvin Fall 2012 Campaign

Lanvin Fall 2012 Campaign Features “Real People”



After presenting the exclusive “HAPPY” anniversary capsule collection  featuring 10 key themes, Lanvin unveiled an unusual ad campaign, that instantly captured the public attention.

Lanvin’s “Real People” Fall 2012 Campaign was classified by the label’s creative director Alber Elbaz as a “very democratic” project.

“Real People” includes 9 real men and women are connected to the world of fashion, and even an octogenarian – 81 -year-old dancer Jacquie “Tajah” Murdock.

The idea of using real people instead of models for this fall 2012 campaign turned very popular. For last year’s hugely popular campaign, Lanvin made top models Raquel Zimmermann and Karen Elson dance to Pitbull.

Lanvin’s Fall Winter Campaign will be released this September 2012.