Osklen awarded with HEC 1618 & Sustainable Luxury Award 2012


On the occasion of the third edition of 1.618 Sustainable Luxury, HEC Paris (École des Hautes Études Commerciales de Paris, one of the foremost business schools in France and in Europe) and 1.618 associated their expertise around the prize: “HEC 1618 & Sustainable Luxury Award 2012″.

HEC 1618 & Sustainable Luxury Award 2012 goes to the Brazilian brand Osklen. The coup de Coeur du Jury was awarded to the Fondation Jacques Rougerie.

Situated between urban and nature, technology and ecology, Osklen, a brand created by Oskar Metsavaht, was a huge hit right from its start in 1988. It has now become a reference in Brazil. According to the WGSN, it is one of the 10 most powerful and inspiring brands in the world and WWF-UK named Oskar Metsavaht a pioneering and avant-garde “Future maker”.

HEC 1618 & Sustainable Luxury Award is proposed to the exhibitors of the Parisian annual rendez-vous of Sustainable Luxury to honor the most innovative initiative in the field of sustainable development. The jury’s criteria include both a sustainable development approach of the product (or service) and its production, communication, distribution, corporate management, combined to a true luxury orientation.


Between March 29th-30th 2012, “1618 Paris” proposed a professional-oriented conference program aimed at companies. On March 31st and April 1st 2012, the conference agenda included a consumer and public-oriented program with themes centred on new consumption patterns, sustainable products and services.

SEAORBITER Project Presentation (Friday, March 30 2012 10h30)presentation of the Sea Orbiter Project in presence of Mr Jacques Rougerie

RETAIL AND SUSTAINABILITY IN LUXURY (Friday, March 30 2012 12h00)
In presence of François Hannebique (Director of the Design agency AKDV), Laurent Allias (Associate Director of Cabarey Communication Agency) Adeline Attias (Director Urban Trends), agathe Génaux (AWO Génaux architectes).
SUSTAINABLE LUXURY, IMMATÉRIEL LUXURY, NEW LIFE STYLE ? (Friday, March 30 2012 14h30)
Speakers: Barbara Coignet (Founder and Director of 1.618 Sustainable Luxury), Cyril Jamot, (founder of the cosmetics brand Patyka), Alexis Botaya (co-founder et editor in chief of Soon Soon Soon, Laurence Bihr (Director of Luxethica) and if confirmed, Marie Vallanet-Delhom (President of Van Cleef’s school).
The debate lead by Isabelle Le Fort (fashion and luxury columnist, ex editor in chief of Tribune and Moi).

CIDADE DAS AGUAS -UNESCO HIDROEX (Friday, March 30 2012 16h30)
Presentation of Hidroex conference , «Cidade das Agua, the Brésilian water city».

INNOVATION, THE WORLD OF TOMORROW AND LIFESTYLE (Saturday, March 31 2012 11h30)
In presence of d’Eric Seulliet (CEO of Smartsystem and la Fabrique du futur), Caroline Bongrand (journalist, writer, scénarist and consultant), Philippe Schiepan (Director of Vide Agency), Isabelle Musnik (writer and founder Influencia).
The debate lead by Alexis Botaya (Co-founder et editor in chief of Soon Soon Soon).

NEW LUXURY TOURISM THROUGH EXPERIENCE (Saturday, March 31 2012 14h30)
In presence of Thierry Zaoui (Director of Edenismes) Yves Monnin ( Director of Saint James Hôtel in Paris) and if confirmed Paul Kennes (co-founder Horizons Nouveaux Agency). Lead by Ludovic Lainé (expert in luxury tourism, director or La Paz Group).

STOP WATER FROM BECOMING A LUXURY GOOD (Saturday, March 31 2012 16h30)
In présence of Adam Koniuszewski (Executive Director of Green Cross International), Brando Crepsi (co-founder of Pro-Natura International), Thibault Lamarque, CEO of «Eau de Castalie» and, if confirmed, a representative of Aquafutura.

EDUCATION THROUGH ART AND CREATION (Sunday, April 01 2012 11h30)
In presence of Marie-Cécile Zinsou (founder Zinsou Fondation), Solange Louvet (creative awakening animator for Hermes, Guerlain), Sébastien Cailleux (directeur Ecole d’Art au Village) and a person in charge of the Inhotim Institute (Brasil)
Moderator: Alice Audouin, member of the COAL Association Council (coalition for Art and sustainable development, author of responsible communication (Eyrolles) and Alice in Warmingland’s blog).

SUSTAINABLE MOBILITY, THE POST-PETROL FUTURE (Sunday, April 01 2012 14h30)
Philip Nemeth (Director of Mobility, Sustainability at Strate College), Marc Vuilliomenet (MV BOAT) Didier Bouix (engineer to the Atomical and Alternative Energy Commission) Klio Krajewska (from Chronos), Jean-Michel Cavret (Directeur electromonilité BMW France) Gérard Feldzer Lead
by Francis Demoz (journaliste et auteur « la voiture de demain »)
Download the full conferences agenda.

1.618 Paris presents a transverse selection, representative of an economy under transformation. The exhibtors come from sectors as diverse as the purchasing habits the fair’s targeted audience: Eco Hospitality and SPA / Architecture / Mobility / Fashion / Jewelery /
Wellness / Design / New Technologies…

1.618 sustainable luxury 2012
29 March – 1st Avril from 10:00 – 19:00
In week-end from 11:00 – 19:00
La Cité de la mode et du Design
34 quai d’Austerlitz
75013 Paris