To raise awareness among luxury consumers, Kurt Geiger has announced plans to launch a new boutique in Harrods’s shoe department, as part of a new partnership with world-renowned Spanish shoe designer Manolo Blahnik. The project marks a premiere for Manolo Blahnik. It will be the first time that Manolo Blahnik shoes are sold in a personalized boutique at Harrods.
Kurt Geiger’s space will be located in Harrods’s shoe department on its first floor and will offer Manolo Blahnik’s fall 2012 collection. Under the same partnership, Kurt Geiger opened a Manolo Blahnik boutique in department store Liberty London in February 2012.
With the Harrods boutique due to launch in Autumn 2012, Harrods Chief Merchant Marigay McKee has welcomed the new initiative: “We are thrilled to welcome Manolo Blahnik to Harrods. Creations from this legendary shoemaker have redefined the role of the shoe in fashion and are coveted throughout the world by fashionistas. The new boutique will be a spectacular addition to our unrivalled shoe portfolio.”