Luxury phone-free smartband: Gucci x will.i.am

Wearable technology: Gucci Watches x i.am+ and will.i.am.

Gucci is just another luxury brand announcing an innovative concept in terms of wearable technology. During Baselworld 2015, Gucci Timepieces announced a special partnership with multi-faceted entertainer, and a seven-time Grammy Award winner will.i.am. The device is a new luxury, phone-free smart band which will operate independently of a phone.

The new smart device will operate as a completely stand alone smartband, untethered from any smartphone. Functionalities will include: the ability to make and receive phone calls, send and receive text messages and emails, music, maps, calendar, fitness and a sophisticated personal assistant activated by voice command.

“Through this innovative collaboration with i.am+ and will.i.am, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities,“ commented Stéphane Linder, President and CEO of Gucci Timepieces.

“i.am+ and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term “fashionology” …a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents,” added will.i.am.