Luxury digital experience by Ferragamo – online trunk show

This important digital initiative marked the only opportunity to purchase the RTW collection via e-commerce site for a limited time period. The trunk show offered a range of head-to-toe runway looks from the Spring Summer runway collection including clothing, shoes and handbags.

Unique in the luxury digital sector, Ferragamo’s online trunk show featured a user-friendly styling tool where customers can create their own looks by mixing and matching ready-to-wear and, for the first time, accessories from the actual runway looks as designed by Creative Director Massimiliano Giornetti.