LaCie Porsche Design hard drives receive 2012 iF Design Award

LaCie Porsche Design Hard Drives Receive Coveted iF Design Award

Porsche Design P’9220 and P’9230
hard drives have won a 2012 product design award from the International Forum Design GmbH (iF). These products combine sleek design, solid aluminum casing, USB 3.0 speeds and capacities up to 2TB – making them a clear choice for an iF Design Award.

Porsche Design products are known for being functional, timeless and technically innovative – three factors that iF Design experts look for when selecting a winner. LaCie first partnered with Porsche Design in 2003 to produce iconic and widely acclaimed products, and the result of the most recent collaboration continues that legacy.

More than 2,900 entries were considered for the 2012 iF Design award. Criteria for winning entries included design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, safety, brand value, and aspects of universal design. LaCie’s line of Porsche Design hard drives, P’9220 and P’9230, were selected for their excellent design.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The product portfolio includes watches, sunglasses, luggage, a fashion collection for men and women as well as sports apparel, electronic products and a men’s fragrance line. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria).