BMW to launch limited-production models by artist FUTURA 2000.
Art cars: Futura 2000 to launch three exclusive and unique versions of BMW models.
At Frieze Los Angeles 2020, BMW announced a new artistic collaboration. The eminent international contemporary artist FUTURA 2000 will design three unique originals and a limited edition of the BMW M2 Competition. The artist will work extensively on the three unique versions of the BMW M2 by FUTURA 2000 both on the exterior and in the interior.
In this collaboration, FUTURA 2000, who is known for his mastery of color, concentric forms, and kinetic composition, will createthree exclusive and unique versions of the BMW M2 Competition in his unmistakable style, whilst also designing a limited-edition of the BMW M2 Competition which is scheduled for public purchase in June 2020.
FUTURA 2000, born Leonard Hilton McGurr, established himself as a pioneer when graffiti met the formal gallery ecosystem in the 1980s. He quickly became known for his radical approach in the street, introducing abstraction to an entirely letter based discipline, and found himself as part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, Dondi White, and Rammellzee. Aside from his decades long career as a contemporary artist, he has achieved great success as a commercial artist, being commissioned by the likes of several well-known brands.
“The BMW M2 Competition is dynamic, extroverted and, to a certain degree, pleasantly provocative. I consider it a great honour to be able to add a special touch to this vehicle,” says FUTURA 2000. Markus Flasch, CEO BMW M GmbH, adds: “We are very proud of having been able to gain such an internationally well-known artist as FUTURA 2000 for the collaboration on the three unique one-offs of the BMW M2 Competition. I’m already looking forward very much to seeing how he transforms our M2 into the edition intended for our customers. With his unique, constructive and rebellious style, Futura is perfectly suited to a young and wild automobile such as the BMW M2 Competition.
The limited-production models will also bear his unique signature. The trim strips on the instrument panel and the centre console of each vehicle boast a special, individually created FUTURA 2000 design. The bi-coloured, Dakota leather M sports seats in black and ivory white feature polar blue contrast stitching. In addition, the interior package includes an M Alcantara leather-clad sports steering wheel with a grey 12 o’clock marking and special door sill trims bearing the consecutive limited- edition number and a Futura signature. From the outside, the BMW M2 Edition designed by FUTURA 2000* is recognisable by the painted surfaces on the front and rear aprons and the side sills. Moreover, each car is fitted with 19-inch jet black light-alloy wheels.