Who better to dress the all-new Jaguar XE for Fédération française de la Couture / Paris Fashion Week and Paris Motor Show than British designer Stella McCartney?
Ahead of Stella McCartney’s Paris Fashion Week Show on 29 September, Jaguar has joined forces with the leading British designer for the next phase of the FEEL XE campaign as the roll-out of the new Jaguar XE continues. “Both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance and innovation, and the FEEL XE Experience is an expression of this design philosophy”, Jaguar explained the move.
“Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design – I can’t wait to see it on the streets of Paris,” said Stella McCartney about her collaboration with Jaguar.
Two years after graduating from Central St. Martins College of Art and Design, London, Stella moved to Paris and four years later she launched the first collection of Stella McCartney fashion house in Paris. The French capital remains close to her heart and it is still the city where Stella shows her new ready-to-wear collections every season. It is fitting that the streets of Paris will be the only city in the world to have the Jaguar Superheroes on its streets.
“I’ve always greatly admired Stella’s work and enjoyed her previous collaborative projects, especially the performance apparel for the GB Olympic Team. It is a beautiful demonstration of Stella’s commitment to elegance, style as well as functionality and, performance which are attributes that I looked to express in the Jaguar XE,” said Ian Callum, Jaguar’s Director of Design.
The FEEL XE Experience marks the continuation of Stella’s involvement in Jaguar’s FEEL XE campaign. Stella attended the Jaguar XE global premiere at Earls Court in London on 08 September, and she also chose to arrive in the XE, the most fuel-efficient Jaguar to date, at The 2014 Stella McCartney Green Carpet Collection earlier this month.
Following the FEEL XE Experience in Paris Jaguar will announce details of its next FEEL XE project with British actor Idris Elba in the coming months.