Fear Of God Exclusively for Ermenegildo Zegna is giving life to a new form of hybrid elegance.
Ermenegildo Zegna – renowned for its masterful craftsmanship and tailoring – meets Fear of God’s modern take on luxury in an exciting fashion partnership that will include a four handed men’s collection and accessories.
Fear Of God Exclusively for Ermenegildo Zegna gives men the freedom to approach wardrobe in a different way.
Launching Fall 2020, Italian luxury house Ermenegildo Zegna will collaborate on an exclusive collection with the American fashion brand Fear of God. This creative partnership presents an opportunity to merge Zegna’s tailoring expertise with Fear of God’s elevated streetwear. The two labels, which appear to be world’s apart in terms of aesthetics, found a mutual creative ground to develop the new collection.
The sartorial excellence of Ermenegildo Zegna and the smart leisurewear of Fear Of God effortlessly converge. The creative partners reinvent wardrobe essentials in a continuous dialogue between Milan and Los Angeles.
According to Jerry Lorenzo, Founder of Fear of God brand, through this partnership the creative had the opportunity to bring his own perspective of American Luxury to the hands and craftsmanship of Italy’s best tailors.
“My design studio at Zegna is an ongoing experimental laboratory, where we merge innovation, craft and techniques to conceive garments starting from designing fabrics. Zegna and Fear of God are both inspired by the same sentiment towards unique craftsmanship, giving life to a new form of hybrid elegance and independent style,” commented Alessandro Sartori, the Artistic Director of Ermenegildo Zegna.
“Fear of God’s creative endeavors are first birthed from a place of purpose and honesty. With a shared true desire to create the modern man’s wardrobe, we partnered with Ermenegildo Zegna to establish a timeless collection rooted in freedom, sophistication, and elegance,” added Jerry Lorenzo, Founder of Fear of God.
The new partnership described as the modern fusion of elegance, wearability and heritage was unveiled at Paris Fashion Week.
The collection will be commercially available from September 2020.