Decléor and Carita to be bought from Shiseido

L’Oréal cosmetic giant has extended an offer to the Japanese luxury beauty group Shiseido for the acquisition of Decléor and Carita brands, number two on the worldwide professional skin care market in beauty institutes, spas and hair salons. Based on this offer, Shiseido has granted L’Oréal exclusive negotiation rights. Decléor / Carita achieved a turnover … Read more

Heiner Lauterbach for Vulcain

The Swiss watch manufacturer VULCAIN announced its partnership with German actor and avid watch enthusiast Heiner Lauterbach. “As a watch connoisseur, Heiner Lauterbach has a cultivated sense of technical details, high-quality workmanship and harmonious design. His credo is a perfect fit for the Le Locle-based manufactory,” explained Vulcain. VULCAIN – a brand in whose grand … Read more

Johansson & McConaughey for Dolce & Gabbana The One

  The Italian luxury brand Dolce&Gabbana has unveiled more about its campaign featuring 28-year-old actress Scarlett Johansson and forty- three-year-old actor Matthew McConaughey. The new print campaign for Dolce & Gabbana’s men’s and women’s fragrances The One was created by the expert eye of eminent photographer Peter Lindbergh. The video was inspired by the classic … Read more

Setting luck in motion

Send lucky messages to your loved ones with your own poetic 8-second-video. Which symbols of luck inspire you? Jacques Arpels, the co-founder of the French jewelry, watch, and perfume house of Van Cleef & Arpels, liked to present his colleagues with four-leaf clovers accompanied by a poem. He declared that “to have luck, you must believe … Read more

Chanel places Marilyn Monroe in the spotlight in No. 5 campaigns

Chanel’s legendary fragrance No. 5 has a new ambassador, maybe be the best since the creation of the perfume in 1925. The iconic American actress Marilyn Monroe did not appear in ads for Chanel No. 5 during her lifetime, but her images will be used in Chanel’s future campaigns. Marilyn Monroe’s affinity for the fragrance helped … Read more

First Galeries Lafayette store in Beijing after 15-year hiatus

France’s luxury department store Galeries Lafayette returned to China after 15-year absence. Galeries Lafayette launched a new six-storey shop in Beijing targeting China’s growing middle class. The luxury department store has invested 42 million euros in the new joint venture with Hong Kong fashion distributor IT, and they are aiming to open around 15 outlets … Read more