Influencer marketing for luxury brands. How to run a successful influencer marketing campaign

Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more

Cartier Magicien. Magic is all around, you just have to believe.

Those who don’t believe in magic will never find it. Cartier uses its magical and supernatural powers to launch a new Haute Joaillerie collection called “Magicien,” translated from French as “wizard”. Incapsulatiing fascination, illusion, and alchemy, Cartier’s new high jewellery collection makes diamonds and sapphires travel from necklaces to earring and bracelets. Each of the … Read more

Cuir Majesté by Armani Prive enchants the skin of both men and women

The new Armani Privé Cuir Majesté – a new journey to the midst of an oriental night. Hypnotic and warm, with woody, tobacco, and floral traits, Cuir Majesté is a compelling fragrance, which enchants the skin of both men and women. Cuir Majesté is the new Eau de Parfum from Armani/Privé haute couture fragrance collection. … Read more

Kim Jones for NikeLab is designed for style and packability

Kim Jones for NikeLab. To keep you competitive in the sport of travel. / Inspired by a life on the road, the NikeLab x Kim Jones collection unpacks innovation into packable collection. Less is often more when it comes to travel. Much like a professional athlete, British fashion designer Kim Jones lives largely on the road, … Read more

Crowning glory: the Queen’s wardrobe goes on show

A new exhibition at Buckingham Palace explores her majesty’s fashion journey over 90 years

Pokémon Go style: From Gucci’s Seadra to Vetements’ Pikachu, ‘catch ’em all!’

Thought you’d had it with Pokémon Go? Well there’s more. From colour schemes to logo-referencing, they’re bang on trend this season