Lancôme unveils new luxurious virtual experiences

  Lancôme Teams Up with v to Launch Virtual UK Pop-Up Store. With multiple global launches so far in 2021 and more planned, Lancôme is succeeding in connecting with younger consumers through the use of interactive technologies. New premium virtual experiences engage high-end customers and help luxury brands reach entirely new consumer segments. With Lancôme … Read more

Louis Vuitton x Frank Gehry reinvent the Extrait de Parfum, the purest and most precious form in perfumery

    movement and distortion:  Les Extraits Collection – Five unique fragrances without top, heart, or base notes. Through five new compositions, Louis Vuitton reinvents the Extrait de Parfum, the purest and most precious form in perfumery. Elevating perfume to an art form, Jacques Cavallier Belletrud and Frank Gehry break the rules and create pure … Read more

A new resale service offers unique breadth in the online luxury and fashion market

    NET-A-PORTER, MR PORTER and THE OUTNET are bringing customers their most extensive resale pilot to date, revealed in a landmark partnership between YOOX NET-A-PORTER and the leading resale technology provider, Reflaunt. The collaboration will draw on NET-A-PORTER, MR PORTER and THE OUTNET’s heritage of personalised customer service and enable shoppers to contribute to … Read more

Ryan Gosling has become a TAG Heuer ambassador, his first-ever brand partnership

    Ryan Gosling becomes new TAG Heuer ambassador. Hollywood superstar Ryan Gosling has taken up the mantle as the latest TAG Heuer brand ambassador, coinciding with the launch of the new TAG Heuer Carrera Three Hands Collection. The Oscar-nominated actor and the Swiss watchmaker are a perfect match, sharing a passion for challenges, effortless … Read more

Francis Kurkdjian will lead the creation of the Parfums Christian Dior’s fragrances

    Parfums Christian Dior announces the appointment of Francis Kurkdjian as Perfume Creation Director. Parfums Christian Dior , the perfumery and cosmetics (makeup and skincare) line of the French fashion house, Christian Dior SE, announces the arrival of Francis Kurkdjian as Perfume Creation Director. As Artistic Director and Perfumer-Creator of Maison Francis Kurkdjian, which … Read more

French cosmetics brand Officine Universelle Buly acquired by big luxury group

  Officine Universelle Buly 1803 joins the LVMH Luxury Group. LVMH announces the acquisition of Officine Universelle Buly, which specializes in perfumes and cosmetics, and has become a recognized symbol of the French art of living. After having been supported and assisted for nearly four years by LVMH Luxury Ventures, a minority investment fund, it … Read more