“If the bee disappears from the surface of the earth, man would have no more than four years to live” – Albert Einstein

EU countries will vote on plans to ban bee killing pesticides. Spain, Germany and the UK are threatening to block the ban, under the pressure of the chemical lobby. Not a single bee has never sent you an invoice. And that is part of the problem – because most of what comes to us from … Read more

2013 IWC Laureus Sport for Good Foundation precision-focused nautical instrument

Laureus blue is a colour which has come to signify hope in a better future for disadvantaged children all over the world. It is no surprise the Swiss manufacturer IWC Schaffhausen decided to choose it for its seventh limited special edition watch in aid of the Laureus Sport for Good Foundation. “As a successful global … Read more

900 grams for Stradalli’s new “R7” full carbon road bike frame

Florida-based high performance carbon bicycle manufacturer Stradalli Cycle has released a new full carbon road bike frame. The R7 frame, which weighs just over 900 grams, is Stradalli’s lightest frame yet. To design the R7 Stradalli went back to the drawing board and crafted a completely new frame. Using the experience and intellectual property (IP) … Read more

Neutral emotions – best for getting to the gym

Emotions can sabotage your best intentions to stay active Researchers from John Carroll University in University Heights suggest in a new study that being neither happy or sad makes us most likely to hit the gym. Feeling sad or stressed strongly influences whether or not a person will exercise, reports MyHealthNewsDaily. The study is published … Read more

Oceanwings: the underwater human flight experience

A neoprene wing suit called “Oceanwings” created by designer Guillaume Binard will bring to life the underwater human flight experience. Underwater Humans “The wingsuit is one of the most popular icones of our societies, realising the oldest human dream: flying. This project shows the similarities between the air & water environments finding their main diference … Read more

High-impact urban sportswear: Zegna Sport Spring-Summer 2013

Zegna Sport Spring-Summer 2013 adv campaign Chinese-born Canadian actor Shawn Dou, known after Zhang Yimou’s movie The Love of the Hawthorn Tree (2010), The Flowers of War (2011), and Dangerous Liaisons (2012), is the face of Zegna Sport Spring – Summer 2013 advertising campaign shot by David Sims. Zegna Sport brand, known for high-impact urban … Read more