Bentley Motors Drives into Rome: Turning ‘Eternal’ into ‘Eternally Elegant

Bentley Motors is opening a new chapter in the ‘Eternal City’.

@Bentley Motors

Bentley Motors is opening a new chapter in the ‘Eternal City’, with the inauguration of a new showroom in the Italian capital. Bentley Rome’s state-of-the-art facility is prominently located on the busy Via della Magliana, at the foot of Colosseum Square and in the very heart of Rome’s Universal Exposition.

The city of Rome, often referred to as the ‘Eternal City,’ is synonymous with history, culture, and timeless beauty. It’s only fitting that Bentley Motors has chosen this iconic location to open a new chapter with the inauguration of a state-of-the-art showroom in the heart of the Italian capital. Bentley Rome’s grand facility is prominently positioned on the bustling Via della Magliana, nestled at the foot of Colosseum Square, where ancient history meets modern luxury.

This exciting addition marks Bentley’s fourth retail partnership in Italy, joining the ranks of existing locations in Milan, Padova, and Florence. The expansion reflects the surging demand and unwavering interest across Italy in the distinguished British marque and its exquisite range of vehicles.

@Bentley Motors

A Home for Luxury and Craftsmanship

Bentley Rome is more than just a showroom; it’s a haven for connoisseurs of luxury and automotive excellence. Here, visitors can explore Bentley’s complete model lineup and indulge in an extensive collection of Bentley handcrafted accessories, each a testament to the brand’s commitment to meticulous craftsmanship.

Beyond the impressive showroom, Bentley Rome also houses a dedicated aftersales facility, thoughtfully equipped with three vehicle lifts. This ensures that Bentley owners in Rome and beyond receive the world-class service they deserve, maintaining their cherished vehicles in peak condition.

A Fitting Celebration

To celebrate this momentous occasion, an exclusive Bentley model took center stage at the official inauguration: the Flying Spur Speed Edition 12, resplendent in the sophisticated new paint finish, Opalite. This limited-edition model pays homage to Bentley’s iconic 6.0-liter W12 engine, a true engineering marvel that will no longer be available for European orders starting from mid-November 2024.

The Speed Edition 12 is a fitting farewell to this extraordinary powerplant, adorned with unique features such as Edition 12 badging, treadplates, seat embroidery, fascia inlays, and a numbered engine plaque. Its exterior is enhanced with Blackline specification exterior brightware, striking 22” black painted Speed alloy wheels, and self-levelling wheel badges. This exceptional vehicle serves as a symbol of Bentley’s commitment to pushing boundaries and crafting exceptional automobiles.

@Bentley Motors

@Bentley Motors

Honoring a Two-Decade Legacy

The W12 engine, which the Speed Edition 12 proudly showcases, made its debut 20 years ago in the groundbreaking Continental GT. This iconic vehicle, itself celebrating its 20th anniversary, was also on display in various captivating variants. Among them were a Continental GT Speed in vibrant Orange Flame, a Continental GT Azure in Kingfisher, and a Continental GTC Azure in Apple Green.

A Message from Bentley Motors Europe

Balazs Rooz, Regional Director of Bentley Motors Europe, expressed his enthusiasm about the opening of Bentley Rome, highlighting its significance within the brand’s Beyond100 strategy. He emphasized that the W12 engine will be phased out, making way for a fully electrified range by 2024. Bentley Rome, he stated, has already been providing exceptional after-sales service to its customers in the area and is now strengthening its presence with a sales point. His message resonates with the commitment to delivering outstanding customer satisfaction that Bentley is renowned for.

@Bentley Motors