American lifestyle brand Tory Burch introduced its first line of smartwatches at Baselworld 2017.
The new line further extends the brand’s collection of timepieces, which launched in Fall 2014.
The new line is based on THE COLLINS —a clean-lined, menswear-inspired design that is one of the brand’s bestselling watches. It will be available in four distinct styles including a navy perforated leather strap with pops of red; a grosgrain fabric strap in a classic navy and ivory color combination; and gold-tone bracelets with toprings in orange or navy.
The Tory Burch Collins hybrid smartwatch is the ultimate convergence of Tory Burch design and wearable technology. With the ability to sync to a smartphone via Bluetooth and a dedicated app, compatible with iPhone and Android phones, the new line presented at Baselworld 2017 offers automatically changed time zones when you’re traveling, second time zone, activity & sleep tracking, and Link Technology.
The new timepiece automatically tracks and monitors daily activities, including custom goals. It tracks the length and quality of sleep with the Tory Burch Collins hybrid smartwatch app.
The Link Technology allows you to seamlessly connect with your smartphone to access and control your music as well as take photos wirelessly; enables you to find your phone with the tap of a button. The coin cell batteries enable extended use without the need to recharge.