Acura debuts Custom Performance Sedans at SEMA
Acura, the luxury vehicle division of Japanese automaker Honda Motor Company, unveiled three customized sedans at the 2013 Specialty Equipment Market Association (SEMA) show in Las Vegas, including the Acura RLX VIP Sedan, created by Evasive Motorsports, the RLX Urban Luxury Sedan and Street Performance ILX, both created by MAD Industries.
“How better to amp up the inherent luxury, excitement and prestige of the Acura Brand than to partner with the enthusiast crowd and create these custom RLX and ILX sedans,” said Mike Accavitti, senior vice president of Auto Operations. “SEMA is where we go to add that little bit of spice that brings out the true performance character in our Acura lineup.”
Acura engaged MAD Industries and Evasive Motorsports, both located in Southern California, to use Acura sedans as the platform to create even more exciting and dynamic custom vehicles.
2014 Acura RLX VIP Sedan
Evasive Motorsports created an Acura RLX VIP Sedan that is equally comfortable for daily commuting, or as a stylish upgrade for an evening on the town. The design includes a custom carbon fiber front bumper lip and vents, a modified rear bumper and fabricated exhaust system with titanium tips. Chargespeed side skirts combined with a deck lid spoiler and splash guards from Acura Genuine Accessories round out the body modifications. Nano-Fusion Film is used to protect paint on the front end.
The wheels are 21-inch Advan F15 models wrapped in 245/35ZR-21 Continental ExtremeContact DW tires, both contributing to the VIP look. Prototype Tein Street Flex coilovers allow lowering of the RLX body. Four-pot Project Mu calipers and brake pads, and Evasive-spec brake rotors sit behind the front wheels. In the cabin, custom neck pillows wrapped in Jordan Brand-inspired elephant print add luxury and style.
2014 Acura RLX Urban Luxury Sedan
The 2014 Acura RLX Urban Luxury Sedan, by MAD Industries, is designed to appeal to the driver looking for a performance luxury sedan for every day needs. For the exterior, an Acura Genuine Accessory decklid spoiler and 3M 1080 Scotchprint wrap film, in brushed black metallic with gloss black accents, create a bold but refined look. 3M Color Stable window film completes the appearance creating a modern urban style.
Silver 22-inch Niche wheels wrapped in Nitto Invo tires add an aggressive element to the stance. Complementing the wheels, MPG custom satin black caliper covers finish off the exterior details. Inside, a contemporary feel is created by 3M brushed black metallic film door and trim accents.
Acura Street Performance ILX
The Acura Street Performance ILX, by MAD Industries, is designed to appeal to the enthusiast looking for a fun car that feels at home on city streets or a curvy mountain pass. Wrapped in matte copper metallic and accented by matte charcoal metallic 3M Scotchprint 1080 film, the ILX stands out from the crowd.
Acura Genuine Accessories aero kit is tastefully matched to a set of 19-inch TSW Max wheels wrapped in Nitto NT05 Max high performance tires. Tein Super Street coilovers give the ILX an aggressive stance while improving dampening during spirited driving.
Under the hood, a supercharger kit from CT Engineering and an ECU tune with Hondata’s FlashPro helps the ILX’s 2.4-liter Inline-4 pump out 250 wheel horsepower. The prototype SP Elite exhaust from Greddy adds a throaty exhaust note.