Luxury Living Group opens in London, in the heart of Knightsbridge, with a new store in Brompton Road.
In one of the most prestigious streets in the British capital, the Group showcases Italian excellence in luxury furnishings with the Versace Home collection and solutions from the new Luxence brand. Luxury Living Group is leader in the design, manufacture and distribution of luxury furniture for some of the most important brands on the international scene: Versace, Dolce&Gabbana, Trussardi, Bentley Motors, and Bugatti, as well as its own brand, Luxence Luxury Living.
Covering an area of over 600 square meters, the store is a seductive and wholly engaging location. The spaces are first expressed in the window displays, to then reveal all their precious elements, sophisticated finishes, artistic details crafted by the masterful hands of the Group’s leading and longstanding partner artisans.
The Versace Home collection speaks of creativity, know-how and design, underlining the identity of Versace. Anti-conformism, classical art, mythology, eclectic embellishment and geometric lines are blended with typical Italian savoir-faire, enabling Versace to continue defining a daring take on lifestyle through its icons.
Luxence, the Group’s first independent collection, expresses the interpretative talent that enables Luxury Living to convey feelings and concepts in luxury home furnishings and accessories. The concept of the collection focuses on the travels in search of beauty embarked upon by Luxury Living Group designers and artisans. The collection is modulated on the modern and dynamic aesthetic paradigm expressed in Cosmopolite, the principal line of the entire collection which, though a variety of different materials and finishes, gives shape to another four ways of expressing home living: Marco Polo, Palazzo, Mediterranea and Nomade.
“This opening is a fundamental stage in the Group’s international growth. In fact, London is not just an important hub in terms of quality furniture sales, but also represents a key international connection with our target clientele”, commented Andrea Gentilini, CEO of Luxury Living Group.
Luxence, the new Luxury Living Group furniture collection participated for the first time in Paris Design Week.
Luxence Luxury Living furniture brand debuted at Paris Design Week, taking place in the French capital from 8 to 12 September. The Luxury Living Group’s new brand, which reflects the company’s expertise in premium quality manufacturing and offers a unique take on contemporary luxury, presented an original display centred around the living space and bedrooms at the showroom on Avenue George V.
The display features some of the brand’s best pieces, including items from the Jet Set series, Moon and Parsons coffee tables, as well as the iconic Night Club bed.
This new high-end furniture brand offers a journey in pursuit of beauty and exclusivity, using the ideas of designers and the savoir faire of the best craftspeople to produce a dynamic, contemporary collection with clean lines and sophisticated finishes.
Fabric, metal, wood and leather are skilfully worked together to create a cosmopolitan concept, originating in Italy, yet seamlessly incorporating cultures and inspirations gathered from around the world. Luxence’s key metropolitan range, Cosmopolite, offers four interpretations of home living: images of ancient legends and explorations influenced the Marco Polo pieces, magnificent and opulent dwellings are conjured up by Palazzo, elegant coastal gardens inspire Mediterranea, and the seductive lights and colours of the desert gave rise to Nomade.
In the Paris display, the generous sizes of the living room and bedroom furniture combine with soft, welcoming shapes to create a sense of refined intimacy and comfortable cosiness. This concept of home living is epitomized by Jet Set, which offers a contemporary take on the traditional sofa and armchair combination by creating a haven of relaxation. Both pieces rest on luxurious metal pedestals which lend stability and prestige to the furniture.
The upholstery is enriched by a selection of sophisticated fabrics whose prints bestow an unexpected touch of flair.
The interplay of the cushion volumes and heights dynamically articulate the space and contrast with the solid geometry of the strikingly modern Moon coffee tables, whose moon and half-moon shapes offer countless options for different arrangements.
Their ‘70s-inspired design is modernised by contemporary materials and finishes, such as the steel of the base and the intense colours of the tops in glass lacquered on the back. The spatial narrative is further enhanced by the Parsons coffee tables, whose nesting volumes and contrasting materials create a highly appealing modular aesthetic. A gleaming metal body meets the hypnotic beauty of natural stone tops, evoking a sense of exclusive sophistication with a contemporary feel. This visual and tactile pleasure is echoed by the ottomans in the same series, upholstered in silk velvet woven on traditional looms.
While the living space is always inspired by grand villas and penthouses, the sleeping area is sumptuous, contemporary and distinctive. The bedroom becomes a suite in which to retreat, spend quality time, and pamper yourself. This is encapsulated in the impressive size of the Night Club bed, whose magnificent, almost architectural, horizontal headboard captures the attention. Four cushioned panels decorated with discreet strips of elegant metal accommodate the bed base with deep mattresses, creating a pleasantly relaxing balance.