Riyadh and Jeddah debut with promising city brand assets. Riyadh and Jeddah feature as first time entrants in Saffron’s City Brand Barometer 2022. Abu Dhabi signals the rise of Middle Eastern city brands, leaping from a 2020 One to Watch to a Top 20 Challenger in Saffron’s first tourism ‘City Brand Barometer’ post-pandemic. Dubai remains … Read more
Despite the havoc that COVID-19 is undoubtedly going to wreak on the sector in the coming year, agile brands are likely to fare much better than their inflexible counterparts. With new consumer behaviour habits likely to be borne out of the pandemic, brands will look towards greater innovation in their e-commerce businesses … Read more
Ferrari in pole position again, says Brand Finance Global 500 2020 ranking. Mercedes-Benz is once again is the most valuable car brand in the world. For the second year in a row, Ferrari, the iconic Italian luxury sports car manufacturer, has retained its position as the world’s strongest brand with a Brand Strength Index (BSI) … Read more