Tag: sponsorship
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Bulgari returns Spanish Steps to their gleaming splendor
Bulgari celebrates inauguration of Spanish Steps monument in Rome. To mark the 130th anniversary of the luxury House in 2014, Bulgari donated 1.5 million euros to the city of Rome to finance the restoration of Spanish Steps, one of Rome’s most iconic monuments. On September 23rd, Romans were once again delighted to walk up the…
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Bulgari’s €1.5m restoration of Rome’s Spanish Steps hit by delays
Economic woes and bureaucracy hold up work on city’s attraction, leaving it closed at height of tourist season
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Meydan horse racing and the Dubai World Cup promoted by Longines
Longines will be the official timekeeper for all equine events organised by Dubai’s sporting business and lifestyle centre Meydan. The sponsorship continues a five-year relationship between the two, and one that Humid Al Teyer, chairman and chief executive of Meydan group, has called an “historic agreement”. The Dubai World Cup enters its 17th year in…
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Tiger Woods: second sponsorship in five-weeks
Tiger Woods has agreed a new endorsement deal with Florida-based nutrition company Fuse Science. The new agreement marks Woods’ second sponsorship in five-weeks having recently signed with luxury watchmaker Rolex. According to an official press release, the new agreement sees the golfer serve as Fuse Science’s ‘primary spokesperson in professional sports’ while the company’s logo…