Twenty years of the Beckhams: how they ushered in our era of personal branding

David and Victoria Beckham were married in 1999, and since then have used their names to sell everything from pants to whisky. Now, in our Instagram age, their influence is everywhere

Some tips to further enhance your public image sets

Most influential celebrities are charismatic, inspiring, and passionate people with the courage to communicate simply. A good step in their public life requires preparation, but can reward them in many ways. Although everything seems natural, each step is usually calculated and well orchestrated. “Good Energy”, “Compassionate”, “Interesting”, “Trend-Setter” are some of the notable attributes of … Read more