Tag: Online Shopping
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The new Burberry World Live Flagship to blur the boundaries between online and offline shopping
Christopher Bailey announced Burberry 121 Regent Street, London, the new Burberry World Live Flagship Futuristic on-screen technology, bespoke digital signage on all floors and clever radio-frequency identification (RFID) were announced by Christopher Bailey at the new Burberry World Live Flagship on 121 Regent Street, London opened in time for London Fashion Week. The store of…
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Brazil: Online — but Not Shopping There Yet
Online Shopping Grows Slowly in Brazil Brazil has clearly embraced the online universe, with one in every three people having access to the Internet. But that figure is not translating into online luxury sales for social and economic reasons. “The market is still very much on the initial phase of development,” says Carlos Ferreirinha, the…
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Augmented reality, dynamic video and facial recognition: digital innovation to preserve exclusivity of the luxury brands
Luxury consumers nowadays are more interested in whether a luxury product is “worth it,” and that all depends on the experience. While protecting brand exclusivity is a viable concern, digital and new media tools offer inestimable opportunities to market luxury brand experiences and preserve exclusivity. Here are three cutting-edge digital technologies from mashable that can…