Taylor Swift swan frolic prompts huge expansion in sales of inflatables
Demand for designer pool accessories – from doughnuts to unicorns – soars as shoppers splash out on social media props
millennials
Fendi enlists Lucian Freud’s ‘Big Sue’ to charm millennials
The artist’s muse was the surprising star of the Italian fashion house’s Milan menswear show thanks to her ‘mundane’ illustrations
Millionaire tells millennials: if you want a house, stop buying avocado toast
Australian real estate mogul Tim Gurner advised young people to solve their housing woes by putting their ‘$22 a pop’ toast toward a deposit instead
Taking a closer look at the millennial generation as a new category of diamond buyers. Report
Jewelry remains one of the top three preferences among all consumers when it comes to giving or receiving gifts, ranking third in the US and first in China and India. Millennials represent a significant opportunity for the diamond industry. A new generation of consumers—the millennials—represents a compelling opportunity for the diamond industry, says the sixth … Read more
Disrupting the luxury industry with influencer marketing
How luxury brands can use content marketing to seduce a new breed of digital audience. New opportunities for high-end brands to message the brand narrative. Luxury brands’ highly desirable audience is in perpetual motion. How to captivate this new breed of digital clientele? How luxury brands seduce these moving targets? Trial and error is a … Read more
Influencer marketing for luxury brands. How to run a successful influencer marketing campaign
Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more