Tag: Media
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Selling James Bond: why No Time to Die is a product placement dream
The trailer is not only a shopfront for the film but also for some of the world’s priciest brands
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Makeup millionaires show how women are taking control of the beauty industry
Forbes’ list of the richest ‘self-made women’ in the US has includes 10 in the skincare business, including Rihanna and Kylie Jenner. But is it something to celebrate?
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Twenty years of the Beckhams: how they ushered in our era of personal branding
David and Victoria Beckham were married in 1999, and since then have used their names to sell everything from pants to whisky. Now, in our Instagram age, their influence is everywhere
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‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’
Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real. By Sophie Elmhirst
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It’s ironic, but gaming can be an escape from our hyper-connected, screen-filled life
Gaming requires my full focus and is one of the few activities that doesn’t encourage me to check my phone every five minutes