Max Mara

Max Mara rewrites Greek myths at Milan fashion week

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Classics were given a feminist twist in a show that also put outerwear centre stage

The end of cleavage: how sexy clothes lost their allure

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Milan fashion week is known for seduction and glamour, but even the home of molto sexy dressing is dialling things down. What’s behind the big cover up?

Max Mara’s Milan show puts strong femininity centre stage

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The Italian label uses punk references, a pink and black colour scheme and a diverse cast of models to showcase a confident, classic collection

Timeless is now: charismatic Amy Adams inspires Max Mara’s “A” Bag Limited Edition

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Italian leather and skilled craftsmanship give life to the new “A” Bag.

Amy Adams looking sharp in a MaxMara SS16 runway look at the #MaxMaraABag Campaign Launch in NYC

Luxury Italian fashion house Max Mara introduced the “A” Bag Limited Edition inspired by Amy Adams, presented at Four Seasons’ Pool Room in New York. The “A” Limited Edition bag celebrates the partnership between Max Mara and the American actress and singer Amy Adams, who is starring in her fourth season as the face of the Max Mara Spring/Summer 2016 Accessories Campaign. Through the legendary lens of the iconic photographer Mario Sorrenti, Amy Adams’ beauty is captured in an authentic film set where she is free to perform and express herself: “essential yet still precious, precise and sensual in hues, though.” Amy Adams’ femininity and alluring charme reflect in the “A” Bag, Max Mara brand new handbag, dedicated to the actress.

Crafted in the highest quality leather, the bag is characterised by distinctive topstitching and sculpted clasp. The blush hue Limited Edition is sold out online, and is available in an exclusive selection of stores.

 

http://www.youtube.com/watch?v=6HcsgZCz63w

http://www.youtube.com/watch?v=BG9aHqNbd5Q

max mara a bag limited edition 2015-launch max mara a bag limited edition 2015--- max mara a bag limited edition 2015- max mara a bag limited edition 2015 Italian leather and skilled craftsmanship give life to the new A Bag Amy Adams in a MaxMara look with Mario Sorrenti at the A Bag Campaign Launch in NYC Amy Adams for Max Mara SS2016 accessories campaign

Milan fashion week sees brands offer a more restrained glamour

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Max Mara presents practical style as fashion houses react to falling sales at labels such as Gucci and Prada, reflecting a shift in tastes away from obvious bling

Luxury brands: higher standards or just a higher mark-up?

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Research challenges assumption that there is a link between the cost of clothing and the way it is produced, explains Tansy Hoskins