luxury market 2015

Conscious Consumption, rather than Conspicuous Brands. Consumers distrust the term luxury, says report

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This is the ‘luxury drought” The conventional wisdom is that as people feel wealthier, they tend to spend more money on consumer goods and services. But today a reverse wealth effect is taking hold, according to a report from Unity Marketing entitled Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, … Read more

The rising trend of investing in luxury goods

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As the world begins to drag itself out of the global economic crisis, investors are looking for opportunities to achieve a better return than they can expect from the banks or established mainstream stocks and bond markets. It seems likely base interest rates are going to remain low, at least over the medium term, and … Read more