Pub gigs and a Shoreditch mural: can Mulberry appeal to a younger crowd?
Luxury fashion brand bids to reverse flagging fortunes with booze and a band. But is it trying too hard?
luxury handbag maker
Luxury handbag maker Mulberry heads to the pub after £5m loss
Company seeking to attract younger shoppers with series of music gigs in London pubs
Mulberry blames high street crisis and House of Fraser woes for loss
Sales fall 8% while debts from department store collapse and fewer tourists add to losses
Mulberry warns House of Fraser collapse will damage profits
Luxury bag firm, which operates 21 concessions in chain’s stores, expects £3m hit