Almost Unthinkable Just a Few Years Ago: No Alcohol As A Lifestyle Segment at Prowein 2023
Non-alcoholic beers were only remotely reminiscent of the original, a beverage category of alcohol-free distillates did not exist yet, and no-alcohol choices on cocktail menus were often entitled “mocktails” – i.e. fake cocktails. But those days are gone for good. “Dry January” or “Sober October“ have now become an integral part of our beverage culture … Read more
