L’Oréal, one of the world’s largest cosmetic companies, announced that it has signed an agreement to acquire the innovative new hair color company Pulp Riot Hair Color, the brand providing superior hair color for licensed stylists in the USA and Canada. Luxury Brand Partners, LLC acted as the lead investor of the brand. Pulp … Read more
“Over the years I’ve always thought to not just be an actor, but to use my voice as a platform for good to make the world a slightly, slightly better place and empower women the best that I can,” says actress Amber Heard. L’Oréal Paris announces Hollywood actress Amber Heard as new global spokesperson. A … Read more
This mini skincare laboratory is combining lab grade formulation and factory grade manufacturing into a machine that sits on the counter. Developed by L’Oréal’s Technology Incubator in partnership with L’Oréal-owned SkinCeuticals, a leader in advanced skincare, D.O.S.E is a state-of-the-art service engineered to scan and evaluate consumers’ unique skin needs and combine active ingredients into a … Read more
The BrandZ Top 10 Most Valuable French Brands 2018. Luxury Dominates the 2018 Ranking. Heritage is one of the most powerful engines in promoting some of the biggest high-end French brands. Luxury brands such as Louis Vuitton, Hermès and CHANEL dominate the first BrandZTM Top 50 Most Valuable French Brands ranking released by WPP and … Read more
The head of L’Oréal UK says men’s cosmetic counters will soon arrive in stores and Asos is selling a range of makeup aimed at men. We tried a manly makeover to see if the products will filler gap in the market
The withdrawal of the iconic brand from the UK market has left fans bereft. But there are some decent alternatives